The Research And Application To Branding On The Visual Design Of Cell Phone's Interface

3G era,the market of the cell phone is more and more mature,the function and quality, highly homogenized in the cell phone.Consumers are increasingly concerned about the personality and taste of the cell phone,and have higher requirement to the cell phone's brand.In this era, the brand personality is placed in the primacy place,become the sharp weapon for the enterprise to occupy market and improve sale. Precisely because of this, the branding design on the interface of cell phone is increasingly important to the cell phone manufacturer.At present,in the function and quality of cell phone is highly homogenized premise,the interfaces of domestic cell phone mostly are the replica of the foreign famous brand, lack of brand-conscious,the visual design of the cell phone's interface do not blend the element of brand in it,the cell phone has no personality to make itself unique.But blind brand-conscious cause the domestic enterprises of cell phone still not realize the necessity of branding on the visual design of cell phone's interface,and even not realize the status and role in the competitive market.So,use the visual element to the branding design on the interface of cell phone,will become the trend to interface design of cell phone.This paper first starts with the visual design of the cell phone's interface,expounds the origin and development of interface,summarizes the four steps of the development of interface and the principles of consistency,focus on the user,personalization and aesthetic about visual design of the cell phone's interface.Then,takes the connotation of brand as key point, analyzes the particularity of brand personality and expounds the the fundamental reason for branding on the visual design of cell phone's interface.Furthermore,especially discusses how to use different visual elements to the branding design on the interface of cell phone form both sides of the hardware interface and software interface by examples,and discusses the consistency of branding on the visual design of cell phone's hardware interface and software interface for the visual style consistency of cell phone's hardware interface and software interface, achieve branding on the visual design of cell phone's.Finally,suggests an idea about branding on the visual design of cell phone's for female college students to meet their need,and control the branding on the visual design of cell phone's as a whole in the design practice.