Research On Radio And Television Public Opinion Guidance Model In China Based On Synergetic Theory

In today's society, along with the popularization of Internet and the development of diversified media, traditional radio and television media still hold its huge influence as "mainstream media". Radio and television media is the most effective channel that connects public opinion with government policy, which plays an irreplaceable role in public opinion guidance. But, as a developing country under economic and social transformation, China's radio and television media is still not perfect both in public opinion guidance ways and guidance abilities. How to establish an effective public opinion guidance mechanism, better play the radio and television media's role in public opinion guidance is urgent to solve.This paper introduced theory and methodology of synergetic theory in management, analyzed radio and television opinion guidance as an open complex system. The construction method and methodology of synergetic was introduced to the process of public opinion guidance, it put forward idea of constructing a public opinion guidance synergy mode, then summarized elements, structural relations and operation process of traditional radio and television public opinion guidance model. Based on these it further put forward the content of structure, system function and operating rules of public opinion guidance synergy mode construction. Such a public opinion guide synergy mode provided an innovative and effective methodology in radio and television media public opinion guidance. This paper includes a few parts as follow:First of all, it introduced the theory of synergetic and radio television public opinion guidance. According to features of radio and television public opinion guidance, it summed up the relationship between opinion guidance and synergetic theory and the possibility of combination. Secondly, from three aspects of social feasibility, theory feasibility and operation feasibility, it analyzed the feasibility of constructing radio and television public opinion guidance synergetic modes, and summarized model targets and methods of the construction. Thirdly, it expounded the construction of public opinion guidance synergy mode in detail, analyzed elements, structure, process, function and operating rules of the mode, etc. Finally, this paper summarized the research achievement, and made a conclusion, but also discussed further research works.