Research On The Media Operation Of Guangzhou Asian Games

It is quite clear that hosting major activities would bring economic, social and environmental benefits to the host city. The organizers of mega-events are facing issues about how to manage the mega-events effectively so that it would draw media's attention for further promotion and great propagandistic results. Department for media operation of the 2010 Guangzhou Asian Games Organizing Committee and other relevant departments have provided national journalists rich, comprehensive and accurate information and a warm and convenient working and living environment so that the journalists could bring on a perfect Guangzhou Asian Games to the audiences all of the world. By doing this, it will ultimately show a great profile of China as well as Guangzhou. In this paper, the author attempts to sum up the basic rule of media operational mechanisms in a mega-event by discussing the media operation in the 2010 Guangzhou Asian Games, which is, to develop specific media operation mechanism in accordance with the media environment which closely linked to social reality.