Analysis And Design Of Channel Management System For China Mobile Beijing Branch

With the telecommunications operators reorganization successfully completed,market competition is from pure mobile communications market competition into the full-service market competition. In increasingly fierce market competition situation,various sales channel will become the focus of the operators. How to master themarket channel, how to provide sufficient and valuable productsor services for all kinds of end customers, how to meet the various needs of end customers, is taking aMany years of practice shows that business channel sales has gradually become market competition "edge tool". Establishing channel management systemcan not only effectively improve market coverage, increase customer satisfaction, but also is a powerful guarantee of operational income.How to fully integrate internal resources, how to effective useof channel advantage,how to enlarge the scale of business marketing and promotion is imperative. Referencing past experience in marketing,establishing a market-centric, customer-oriented, including self-owned channel, social channels, electronic channels, positioning clear and wide coverage, collaborative efficient integration of channelmanagement system is especially important.In order to meet the increasingly complex payment settlement requirements, to improve the accuracy of payment settlement, to realize the comprehensive control of channels, China mobile Beijing branchestablish the channel management system.This paper focuses on the following aspects of work explained:1, To analysis the requirement of Beijing mobile channel management:confirm the whole function demand; Divides the system main functional modules, Confirm the non-functional requirements.2, To outline Beijing mobile channel management system:gives the system function structure, discuss Technical architecture, And clear the boundaries of the system.3,To design Beijing mobile channel management system for detail and design core data model. And three function module (qualification administration, payment settlement, purchase-sell-stock management) is described in detail, The database table is designed.4, To test Beijing mobile channel management system:according to business needs to write test cases and summarized.