Research Of Web Data Mining In E-commerce Companies

Based on the e-business Web data mining and data warehousing research, this paper explores a flexible, low-cost data mining system building model.Through the relevant data collection and experience, analysis of mature foreign top-down process of building a data mining system, to study the recent emergence of bottom-up theory of building a data mining system, combined with the needs of domestic e-commerce companies and Web data mining inadequate, particularly in the analysis of actual work experience related to data mining, the article points out what computing-resource environment is required by data warehouse and data mining system; proposed two concepts of project module and the public foreign keys, which are the core design of the new "bottom-up" of the Data Warehouse model; according to the core data which e-commerce company concern designed three modes of data mining:a personalized web page customization system, database inspection system, unregistered user behavior analysis system, and the idea of these three systems are based on the new model of data warehouse building.This design of flexible, low-cost bottom-up Web data mining system is feasible for e-commerce company, will help companies analyze their own e-commerce operations and operating conditions.