Researches On Mass Communication Effects And Strategies Of Parks In Beijing

The research of this paper was based on the theoretical achievements and fundamental principles of journalism, sociology and mass-communication, and intended to form systematic demonstration and study to the mass communication strategies and effect of parks in Beijing. The research purposes of this paper are promoting green, environmental protection and ecological concepts and create a green, environmental protection and ecological environment, and popularizing knowledge of science and history. The paper was mainly did research on four problems that the basic situation of mass communication of parks in Beijing, the effect of mass communication of parks in Beijing, the problems of mass communication of parks in Beijing and some feasible strategies that should be given. The paper was first taken the parks in Beijing as the disseminator to research the effect of mass communication, and the author analyzed some problems of mass communication of parks in Beijing and gave some feasible strategies, so as to be helpful to the development of mass communication of parks in Beijing.