The Innovation Of Journalistic Reporting Style In The Media Convergence Times

The main purpose of this thesis describes how innovative ways to do news reporting style in the Media Convergence, and innovation of report ways is reflected in the way of information dissemination process. The way of innovation report that his article discussed focus on media integration environment, based on the integrative situation of today's media, studying how to improve the way news in the media environment of today's news media, and analyze difficulties and challenges faced in the ways of news report. The opportunities coexist with challenges in innovation of report ways and innovative way is helpful to increase influence of today's news media, national governments.The main argument is: The way of news report is seen as a dynamic process of information dissemination. From the perspective of communication, information dissemination should include who,said what and through what channels, to whom, and what effects, then the way in news reports involved the following several aspects: the (media) content, channels, effect. Media convergence environment is making unprecedented changes in these several aspects, which led to a change in the way of news report, and innovative means that things in the right direction, while the way of innovation also means that not all changes are innovations, only those that favor the dissemination of information and the report of information dissemination that favor the audience to accept can be called innovative ways. This paper mainly composed of preface and text.Preface introduces the ecological environment of media convergence and the main research results in the respect of innovative ways of news report under the media convergence in recent years, mainly from the respective disciplines of the way of innovation and research reports were categorized, which found practical point of systematic and comprehensive news coverage of News innovative way, especially the works and thesis are rare. In addition, the analysis of Lasswell's 5w model is the important basis and argument of innovation of news report ways. Pointed out innovation of news report way is significant under news media integration.This paper is divided into three chapters. The first chapter discusses the ecological environment of Media Convergence. From raising of the concept of Media Convergence to the type of media Convergence and to the development of media Convergence in China, we all conduct a exhaustive analysis. the concept of media Convergence integrated more representative definition at home and abroad. Putting forward my own definition by analyzing. There are four types of media Convergence, blending developing situation of our country's media Convergence into every part. media Convergence is not only mix of media organization, industry and capital-technology, but involved mix of thought, making the transmission-type media transform into the service-type media under media Convergence.About the Innovation in the Media Convergence Times is the most important, this chapter discusses in depth innovation of news report way under news media integration. Firstly, analyzing the change that showed "Please note that the audience" to "Please note that the audience" all around the world in the ecological environment of media convergence, and changes in the way of news reporting experienced three stages that came from the media, marketing, audience-centered. Secondly, analyzing the dynamic force of innovation in the report approach, including the internal driving force and technology which it's promoting by the concept of information as well as the external drive for economic promotion, Thirdly, analyzing the principles of innovation in report ways, respectively raised the product chain of information, news and information feedback from perspective of the media, economics, information theory, control theory. Fourthly, finally analyzes several sections in innovative methods, information collection of communicators and the media, information sharing and selection of news and information constitute the selection and judging of news reports, the choices of carrier mainly introduce today's popular microblogging,mobile TV and electronic journals. In the respect of feedback of news information, information flow and flow speed is taken as the prerequisite. The numerous information that comes from information society is changing the ways of news report through feedback of the audience and participants.The third chapter analyzes challenges that we are facing in the news media integration. The advances in technology make innovations to be possible in the ways of news report. But the innovations in the news report way also overly depend on the development in technology,which it makes the media only focus on changes in technology, and ignores the content and value behind technology. Innovations in report ways are also subject to the social environment, which include country's policy support and constraints. Meanwhile, the media as cultural industries, media literacy of media practitioners and citizens have the same pivotal role on how to innovate and whether report effects can be achieved after innovation.This chapter carried out discussing and analyzing in depth on innovation of news report way under media convergence, generalizing several important links in the respect of innovation of news report way. Meanwhile, we point out that innovation of news report way is confronting unprecedented challenges and opportunity.