The Research Of Experience Design In Virtual Commodity Exhibition On The Web

More and more corporations make them commodities exhibiting onto internet for web is an excellent environment of modern business.At the same time,the digital information technology which quickly developed guarantees the virtual exhibition of commodity on the internet. The virtual commodity exhibition on the web is a platform via which people can get the informations of products and experiences of using simulation and know the culture of the brand. The virtual commodity exhibition has some advantages as low fees,no limit of time and area,saving of manpower and material resources. So,it is more and more popular now.However, in numerous virtual exhibitions on the web, how to offer the better experience to customer as their demands,and how to promote sales volume then spread brand,how to bring the good effection to society.This is a new subject.To figure out it, we shoulde not only take account the virtual reality technology, but also consider the experience design of the virtual commodity exhibition from three aspects:customer,brand,society.First to customer,designer should combine sense design,emotional design etc. to offer better experience.Second to brand,the goal is to make the brand impressed customers deeply.Third to society,there should be some new healthy life philosophy in the virtual exhibition.In the virtual exhibition project, designer,engineer,sales,user researcher need to cooperate. Designer is the most important and he needs to know everything a little.This paper try to combine Design Psychology, Brand Communication,Experience Economy and visual design,media design knowledges to study the experience design of the virtual commodity exhibition on the web.In the end, I bring forward some experience design strategies. The goal is to inspire the designers in this field.