Study On The Growth Assessment System Of Digital Publishing Companies

Recent years, the government vigorously implementing the strategy of "science and technology enterprise". Digital publishing industry developed with high-speed. Digital publishing industry has become one of future focus on the development of five industries in China. The entire publishing digitization reconstruction carry out vigorously, a series of major digital publishing project is implemented. Facing the great situation of the high-speed development, the evaluation standard system for digital publishing enterprises is still not perfect at present. Consequently, more and more attentions are paid on constructing a valid digital publishing enterprises growth evaluation system by many people.Documentary analysis approach, interdisciplinary approach and comparative analysis approach are used in this paper. And full paper has five parts.The first part of the paper summarized the research background, and introduced the research methods and innovative points.The second part of the paper, Define the core concepts about digital publishing enterprises growth. The paper summarized and reviewed some documents-enterprise growth theory and enterprise growth evaluation system of research. Contrasted and analyzed the related theory of enterprise growth. Then the research status of enterprises growth evaluation system was analyzed. At last, we analyzed the internal and external factors that influence the growth of digital publishing enterprises.In the third part of the paper, the main business models of development of digital publishing enterprises were discoursed. There are business models that paper media and digital media developed, digital publishing and traditional publishing developed complementarily and interactively, digital production and the new model of digital publishing.The fourth part of the paper, Grade evaluation system of traditional publishing unit was analyzed. By comparing the background, object and industrial chain, we know that the level assessment system of traditional publishing unit has not fit digital publishing enterprises. Because this paper's core is the growth of digital publication enterprise, we used the dynamic evaluation index system but not static one. Reference to the level evaluation system of traditional publishing unit. We bring up the dynamic evaluation basic system of digital publishing enterprises growth and dynamic evaluation classification system of digital publishing enterprises growth by using dynamic evaluation index system.The fifth part describes the conclusion of this research.Application of the research results can provide certain theoretical guidance for relevant administrative departments. It is helpful for digital publishing enterprises to manage and decide.