The Research On The Social-media

Social media on the Internet is increasing in real permeability effect under the background of the new media appearedSocial media on the Internet is in real permeability effect under the background of increasing appear emerging media, it is people to share each other opinions and views and experiences and opinions tool platforms, in this network platform, the countless information is network nodes (person) filter and spreading, social media is a new Internet revolution, it constructs the people on the Internet, the relationship of each chain connect, inter-woven form complex social contexts. This kind of social relations as a link to the network, first is involved, then is the ego self expression, self display, then with the rest of the interactive relationship chain share, has greatly improved the efficiency of social relationship management, satisfying the people spiritual needs. Social media of the existence and development of the network virtual world and the real world of intersection is increasing, it influences people's life, work, study and entertainment. More and more people become its positive audience. From portals era to Web2.0 era, arrive again now social network era, the audience at each stage all played different roles, the initiative and participation gradually enhanced, this paper synoptically introduces social media theoretical background, historical development process, this paper analyses several famous characteristics of social media, and again from the audience deeply discussed above characteristics of perspective of satisfaction, audience's requirement and the use of satisfied by the audience analysis of social media and life infiltrate mutually and influence, accordingly explore social media development road and trends. social media have relations sex, individuality, share sex, sex and so on many characteristics, gathered "six degrees of separation" transmission concept to the main characteristic of social media in constructing and maintaining positioning relationship.social media through the establishment and maintenance of customer relations, perfecting the rich user platform and so on a series of measures in certain degree satisfied the audience's specific requirement, concrete including social interaction, the information interchange, show themselves, interactive entertainment four sorts of demand, the above requirements embodies human desire to social contacts and social identity of nature, based on virtual network restriction, social media more satisfied the audiences "the primary contact" needs, that is, to widen the interaction of breadth, depth of "communication" contented function to ascend,with digital technology unceasing innovation, social media will have more large fine relationships, more strong user viscosity, more frequent media contact methods, make people's virtual relationship with realistic relationship strengthens, interpersonal interaction with considerably more deeply.