The Assessment And Analysis Of Changjiang & Taofen Prize's Value Orientations

Changjiang&Taofen Prize is the Nobel prize for journalists in China, which is approved by the China Journalists Association, and is resulted from incorporation of Fan Changjiang News Prize and Taofen News Prize in 2005. But the news theorists have not paid enough attention to Changj iang&Taofen Prize. Review of related research stays in the life of the year's winners or news industry experiences, achievements, and this limits, to some extent, the social effects of the Changj iang&Taofen Prize.This article first makes detailed analysis of the media sources, levels, types and the topics of the types, and characteristics of the winning entries. On this basis, trying to sort out the conditions of the Changj iang&Taofen Prize awards and the change of standards, and then introduce the Changj iang&Taofen Prize values.In general, the main topics of the Changj iang&Taofen Prize are referential characters of social novelty and advanced deeds, winning with the features of lofty conception, clear theme of people's livelihood, focusing on hot spots to see the great through the small, innovative point of view, careful preparation, in depth of mining, unique, innovative, etc. The value orientation of the Changj iang&Taofen Prize is mainly in a high level of political and social responsibility, adhering to the correct guidance of public opinion-oriented information, promote collectivism, emphasis on human care, etc.These characteristics of the Changjiang&Taofen Prize and values, to a certain extent, reflect the official attitude of the press, journalists who have become practice leader of news in China.