On The Ideological Illusion Of The CCTV Spring Festival Gala

The CCTV Spring Festival Gala is a special media cultural product in Chinese society, After 27 years,it has become a new folk ritual of Chinese society, and a cultural ,political events that people experienced every year. This article mainly grasp from the communication, sociology, literature Etc.Through the reason and characterization analysis of its ideology illusion to consider the social and cultural significance of the Spring Festival Gala.In the modern society,the mass media step widely into the social daily life, the CCTV Spring Festival Gala deliver the mainstream ideas and behavior standards to the audience by the medium of television in the special time of Spring Festival,such as,social values,social norms and social order and so on.At the same time,the Spring Festival Gala provide a possibility of consensus identification about society,cultural,ethnic group and nation,etc.thereby,it construct the legitimacy authority of the social mainstream ideology, intergrate society,maintain stabilization.Due to the influence of the Spring Festival's traditional folk-custom ritual and the mass media ritual,the social status of state power and media power,the ideology illusion of the Spring Festival evening party have formed inevitably.The interpretation of this article towards the ideology illusion of the Spring Festival Gala mainly in festival,era,political ,and cultural. Through textual analysis and case study,the paper think the ideology illusion of Spring Festival Gala offer a kind of holiday pleasure for audience by mirroring participation, to a certain extent,reflect the change of society,dispel provisionally contradictions and conflicts among various social interest groups, express sympathy to comfort and help the social members removed from fear and anxiety,build an overall situation of social harmonious.As a result,the ideology illusion could promote and maintain the unity of social ideology,urge people to accept the contemporary social conditions,life style,and approve the mainstream values,beliefs and actings,etc.so as to achieve ideological control.