The Research On Hunan Provincial Museum Recreational Value

Museum tourism has been a new form of cultural tourism in recent decades. Free charge of Museum tourism plays a great positive role in promoting the development of recreational value of museum. This paper, as the research target of Hunan Provincial Museum, researches 684 tourists in the survey and interviews, by using the descriptive statistical analysis and reliability test analysis. From the perspective of tourists'motivation, it can be divided into three types, namely, the learning, the sheep mentality and the leisure by using factor analysis. From the perspective of tourists'experience, it can be divided into three types, namely, the knowledge-based growth learning, the life and family sentiment and the feeling communication by using factor analysis.The study found that tourists and visitors the type of socio-economic background of the age, occupation, personal monthly income, place of residence, such as the existence of significant differences; tourists and tourism motivation type of cultural learning and leisure to find the two factors, there was a significant difference; from visitors to the Museum the perspective of experience perceived tourism museum open to measure the value and social value, tourists are willing to pay higher prices, and its recognition of the Museum of the higher value of the museum open and the higher social value. Finally, the use of logistic mathematical model of the Hunan Provincial Museum to draw the economic value of 107.5 million RMB, the annual social value of 97.5 million RMB, Hunan Provincial Museum in the total value of tourism is about 0.205 billion RMB.