Wide-entertainment, Grass Roots' Promotion And Symbol's Expansion

This article will explain the development situation of original Internet video in China. Basing on previous research results and defining the connotation and denotation of original Internet video, it will deeply analyze the development of original Internet video on macroscopic communication appearance, middle culture capital and microscopic symbol strategy, and put forward three problems in the development process of original Internet video:wide-entertainment trend, pastiche culture promotion and signal expansion. Also, this article will draw some important viewpoints, for instance, the erosion to the public domain from the wide-entertainment trend will more serious with the innovation of technology; the promotion of original culture capital will advance the development of the pastiche culture; the expansion of video content symbol will control the mass and be controlled by the mass.This article will combine the new communication context nowadays, such as the amalgamation of three webs and the development of 3rd-generation, and have great expectation to the future of original Internet video. The writer hopes that the development of original Internet video will keep the balance of the commerce logic and public domain, promote the growth of original independent brands and excite the creativity and influence of the mass.