Augmented Reality On Handheld Devices Advertising Technology

Augmented Reality AR (Augmented Reality) is a frontier research branch in the field of virtual reality. It is a technology which can combine real environment and virtual goods, through the method of three-dimensional graphics and visual tracking, link the virtual object and reality scene, let us experience virtual objects in the real world, to obtain a feeling similar to touch real objects. Proved, AR technology has characteristic such as good interactive, convenient and practical, feeling real, can widely used in the LCD screen, computers and mobile phones. Advertisers use this technology, not only to promote their products better, but also enhance interaction to customers.This paper studies how to use this technology in the handheld device with a camera on, how to implantation advertisement into this technology. Specifically the following points:1. Augmented reality and tracking Markers:we can use the phone with a camera, obtain the desired video image, and then strive to build a map, link the specific objects in physical environment and virtual objects. This requires to introduce PC platform and mobile platform, we use introduce the method of visual code to establish such a link. With visual codes, we can track the markers. This paper uses a more advanced color visual code.2. Based on the color visual code marker proposed in this paper, design a three-dimensional algorithm, establish an effect which combine virtual content and the physical world. Compared to the traditional augmented reality, operate handheld devices is a greater difficult, because handheld devices is small, the image resolution is not high, computing power is relatively low. Therefore, our advantage are in search efficiency, accuracy of identification and tracking stability.3. On the phone, there are many different three-dimensional graphics display interface, what kind of platform should be taken, depending on specific need. This paper discusses and how to integrate the three-dimensional graphics rendering on mobile phones and augmented reality together perfectly.4. Do specific experiments based on previously mentioned theory, such as tracking the speed, accuracy, coding capacity and so on. According to the experiment structure, explore the possibility of its implementation and design its implementation.5. Analyzed the background and prospects of augmented reality which use in advertising, citing the success stories have been used, such as in automobile sales.