Research On User Experience Design Of Retailing Application Of Kitchgen Appliances Based On Mobile Augmented Reality

Under the impact of the Internet economy,the traditional industry gradually shifts its attention to the service of experience.With the development of Mobile Augmented Reality(MAR),more and more traditional retailers employ the technology to provide the consumers with a better shopping experience.While a wide variety of MAR service applications are available in the market,most are designed for the purpose of usability instead of providing a friendly user experience.Regarding this issue,the author researched on the user experience of current MAR applications by means of questionnaire,event tracking and depth interview,then analyzed the influencing factors of MAR and constructed the user experience model.This paper proposes to combine the MAR technology with traditional retailing industry in kitchen appliances,and explores a new shopping experience model from the user's perspective,in order to help users to understand the product information in more details,enhance the entertainment and interactivity during the shopping experience,and stimulate the users'consumption desire.This paper analyzes the product demand of the sales applications of kitchen appliances according to the user experience design flow,and studies the content and presentation of the user interface from various aspects such as human-computer interaction,user experience and emotional design.Finally,the AHP and questionnaire survey method are applied to evaluate the user experience of the application quantitatively and verify its feasibility and quality of user experience.Applied in various fields,MAR technology are creating more brand new forms of user experience.The rapid development of this technology will bring it a high market share in the next few years.The MAR applications for the retailing industry in the kitchen appliances conform to the trend,thus have enormous potential value for commercialization,which gives us new inspirations on optimizing the offline shopping experiences.