On The Evolution Of "White Snake" And Its Reasons From The Perspective Of Media Change

Is one of the\"four big Chinese folk legend\" the laudatory name of\"white snake\", is a full of mythlegend story. Its spread through the language age, the script age, the print age, until now the era ofelectronic media. Many changes have taken place in the process of its spread, precisely because of thesechanges, we can see on stage or screen today’s mature and wonderful works of\"white snake\".\"The white snake\" as a classic work of art, is the object of many scholars studies. Research on thereason of the\"white snake\" evolution, more from the perspective of philosophy, sociology, etc, and fromthe perspective of media dissemination study its evolution and its reason is also less. Therefore, the authormainly from the perspective of media, the analysis of the cause of the change in\"white snake\". This thesismainly is divided into four parts, the paper selected topic background, the selected topic significance andpresent research situation in the introduction part mainly elaborates the; Paper first chapter mainly from themedium for the spread of\"white snake\" stage characteristics study of the evolution of\"white snake\"happen, illustrate the importance of communication process in Chinese this stage; The second chapter andthe third chapter from the characteristics of\"white snake\" medium for the spread of electronic researchevolution they occur in the process of transmission, electronic media has a stage in the process oftransmission, the complication that the spectacle, technical characteristics, led to\"the white snake\"evolved in the communication process.