In The Process Of Media Evolution, The Study Of The Presentation Mode And Transmission Path Of "The Legend Of White Snake" Film And Television Series

Paul Levinson 's media evolution theory shows that the media is always in the process of continuous development and evolution.The new media is a remedy for the old media.When the external communication environment changes,the media can always rely on its own adjustment mechanism to adapt to the external communication environment.And make changes accordingly.In the process of media evolution,the White Snake film and television drama has gone through a long and complicated process of communication,from the original oral communication to the printed communication,and then to the stage communication,from the scripts and novels to the film and television drama,from the original black and white The development of movies into color movies,then to animated movies and online movies in the era of media fusion,from film media to television media,from traditional TV dramas to today's Internet dramas,the White Snake film and television drama presentation methods,communication channels,and communication The laws and communication characteristics have changed a lot during the evolution of the media.With the help of new technologies such as virtual reality,IMAX,holograms,and artificial intelligence,the adaptation of the White Snake film and television drama will not end,but will Be more energetic and start a new chapter of film and television communication.The article concludes that media changes affect both the presentation form and the content of the "White Snake" film and television drama.In the long process of media evolution,the "White Snake" film and television media presents a remedial evolution trend,and the media evolution The human characteristics are becoming more and more obvious.This article observes the film and television communication of the White Snake from the perspective of the media,explores the presentation of the White Snake film and television play in the process of media evolution,and explores the future communication path,trying to clarify the propagation and development of the White Snake film and television play in the process of media evolution.The article includes four parts.The first chapter elaborates on the evolutionary history of the film and television media and the motivation of the media evolution in the White Snake.The development of the White Snake film and television media is a long and complex process of media recovery and evolution.Audience needs,social environment,and technological development are the driving factors for the White Snake film and television media evolution.The second chapter takes the humanized trend of audiovisual presentation of the film and television media of the White Snake as the research content,that is,the form of media influence.The White Snake film and television drama has gone through the process of media evolution from "experience" to "immersion",and the media has continuously evolved in the direction of meeting human needs.Media evolution provides more possibilities for the formal expression of the White Snake film and television drama,which is reflected in the three aspects of film and television pictures,film and television music and film and television special effects.The third chapter mainly studies the evolution of the film and television narrative content of the White Snake in the process of media evolution,that is,the media influences the content.In the media evolution of the White Snake from novel to film and television drama,and from film to television,the evolution of its communication content is mainly reflected in two aspects,one is the construction of narrative time,and the other is the change of narrative festival.Chapter 4 reflects on the development status of the White Snake film and television drama in the era of media fusion,discusses the transformation of the White Snake film and television drama and the future propagation path of folklore film and television dramas,and proposes to use new media to drive traditional film and television drama Innovative development.In the future,film and television dramas should not only carry out remedial evolution based on respecting Mr.Media,but also realize the humanized evolution of media integration and symbiosis.This article seeks to discover the media value,cultural tradition and spiritual connotation of such folklore film and television dramas,in order to inject new vitality into the future spread and development of folklore film and television dramas.