Change In The Image In The Film Of The White Snake

Since entering the late twentieth century, film and television workas a cultural and information dissemination is an important content,highlighting its importance. More from the classical themes in dramadrawn from Needless to say, as the country mainstream culture’semphasis on traditional content deepened, TV shows and movies areslowly turning to the subject of China’s ancient folk works. Especiallythe2012CCTV version of "White Snake" in the image of the whitesnake appeared chasing love, but also triggered a national discussionon the folk tales and legends important change to reshape the imageof the problem. This paper aims at the White Snake story text, theaterand classic film in the evolution and improvement, to research thereasons for the evolution of White Snake image and futuretransmutation.White Snake image origin and ancestors complex cultural andother issues important to study the image of the front of the WhiteSnake, the paper by chronological method to sort out the story of theWhite Snake White Snake development context and the evolution ofthe image, in the image of evolution in different periods aresummarized characteristics Based on the text points out thechanging image of White Snake White Snake is the foundation works in film and television drama and transmutation.Late Song and before the end of Song to the Ming and Qing periodis an important period of development, and related words of the WhiteSnake drama, script, social realities and people’s attitudes towardwomen at different times, and greatly affected the image of the WhiteSnake change direction and processes this period of evolution in bothdrama and text, have become the basis for the evolution of WhiteSnake on the screen.Changing Images of White Snake in drama, TV shows, movies andother works are the focus of this article, the image of the white snakeitself ambiguity is likely to include an evolution, influence and interactwith a variety of media between each media television movie, alsocontributed to the image of the white snake evolution. The film worksas a psychological change and look forward to facing his audience,but also the image of the evolution of White Snake had a significantimpact. Such as popular culture, gender equality, ideas, goodseconomic, ethnic and feudal complex historical factors, haveproduced different image of White Snake has played a catalytic role.Especially under the influence of humanism, White Snakeindependence and fight sexual performance even more.In the context of commercial films, the reasons and factorsinfluencing the evolution of White Snake can not be ignored, literatureand art of the commercial changes directly affect the image of theWhite Snake, it must be more in line with the direction of thedevelopment of audience expectations. So the weight and transformthe plot, adjust the language style, choose the right actors and otherways to become a new and effective means of shaping the image of the White Snake, for maximum eye-catching, higher commercialreturn indicates the new approach.But this approach also gave birth on between pure art andcommercial development of the game. Evolution on the futuredirection of the image of the White Snake, I believe that the directionand development of the many factors that can influence, but culturaldiversity, women development characteristics and marginal culture,should arouse the attention of artists. Only in line with the dualdemands of traditional aesthetic and modern aesthetic, the image ofWhite Snake Evolution to develop normally lasting.Currently, a remake of the ancient classical texts has become atrend, and one of the image-building, although successful, butinevitably there are such problems, and film theory in the researchcommunity and civil works of literature, Portrayal problems are nottaken seriously enough. I hope that through the issues discussed,cause-related scholars and artists of note, and improve theconstruction of the theory and research as soon as possible,especially hope that through research, to the birth of a more beautifuland better image of the White Snake, White Snake can make asAncient classical mythology representatives, together with theChinese film world.