The Study Of The Personalized Information Service Based On The Website

Along with the soared progress of World Wide Web growing up into the main media of communication information, consumers of website feel it more and more difficult to find useful information because of the burst out of websites and also complex structure upon certain websites. Therefore, we should attach importance to the reconstruction of the website in order to let user visit the website effectively. It might be the best way to settle such problem by means of providing different strategies and services for different person. In fact, personalized information service is becoming a hotspot on website, and how to realize personalized information service on website is a big challenge. The author thus debates the theories, background, techniques of personalized information service on website, and intends to construct a comprehensive framework of personalized website.The whole thesis is composed of four sections. The first part introduces the concept and the characteristics of personalized information service. The detailed conditions and modes of service to fulfillpersonalized information service on website are analyzed.Then there is the second chapter reviewing the researches of personalized information service. And the author explores the examples of the present personalized information service in certain kind of websites, such as the portal websites, the e-commence, company websites, library websites and other special websites.Chapter three explains the main techniques that are needed in the design of personalized websites. These technologies include user profiling, personalization recommending, web mining, push technology, intelligent agent and semantic web.Based on the above theoretical and technological analysis, the fourth chapter aims at the functions of personalized website, and delineates a comprehensive framework of it, focusing on logic structure, concrete functions, data layer and principles of the design of the system architecture.Finally, the author concludes the research above and prospects the development of the personalized information service in the near future.