| Public opinion has been one of academic subject; along with the development of mass media technologies continue to emerge some new perspective and direction. Web forums are based on Internet technology emerged, as Internet technology continues to develop an information sharing platform. Internet forums there to a great extent on the wealth of information dissemination and access to information on people and has become a concern for social external environment, assisted learning, living, entertainment and an important tool; At the same time, an online forum as an information dissemination and sharing of the platform to influence and guide public opinion has also shown some new characteristics and laws. Network forum of interaction with the mass media, both from a theoretical point of view related to improving the academic study of mass media in a useful attempt, but also for the community, the government media to find effective crisis to avoid the network to provide some reference.Web forums can be rapidly spread in today's technology and network development, market economy, boost, enhance quality audience of Internet users and network users to change the concept of the development of diversified demands of its own forum which is closely related to five factors. The rapid development of online forums, information dissemination to improve the way in the past to extend the information people close to the right of the right of expression and information; Because of this, the Forum as an information dissemination, access, sharing of channels in guiding public opinion, the topic aggregation, convenient and balanced discourse played an important role. Network forum of public opinion formation and dissemination process, reflecting the burst of public opinion - Convergence of the "spiral of silence" phenomenon, and boost the platform to evolve into a national network of shared public sphere; online forum also has a very strong agenda setting function, not only reflects the current audience of some hot social event of the thinking and attitude, and even affected the traditional media's attention on the event itself. Therefore, the network is a forum for opinion leaders, ordinary Internet users, and information topics and other elements combined with each other, interacting, interrelated network formed by public opinion, to achieve the acculturation of Internet users to meet the information needs of users, reflecting the distinctive openness, interactivity, immediacy and anonymity of some hot news events in recent years, such as micro-Bo anti-trafficking, money will be the death of such clouds are reflected in the forum, that forum has become a reflection of public opinion , boosting the power of social media platforms and positions.Generally speaking, an online forum to share information with their own powerful advantage, discourse security advantages, by mass feedback advantages in people's lives, work, study, home country the size of the world's treatment of things have played an important role , but also because the network forum itself is an open, anonymous and other characteristics, resulting in an online forum of public opinion emerged out of a number of negative issues, such as false information to mislead public opinion, vulgar information interference opinion, network violence infringement endless, network promoter of spread, etc. . For these problems, the audience needs to strengthen media literacy, an online forum environment clean, the network gatekeeper system and network forum for the strengthening of social responsibility to carry out these four areas to strengthen, thus boosting online forums to become universal access to public opinion space, become an extension of traditional media capabilities and supplement the government insight and understanding of public opinion platform. |
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