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The Survival And Development Of The Provincial Satellite TV

Posted on:2006-06-04Degree:MasterType:Thesis
Country:ChinaCandidate:Y HongFull Text:PDF
GTID:2168360155463483Subject:Journalism
Abstract/Summary:PDF Full Text Request
Era when " ruled " in this media, our world is being charged by the media. The TV has already become an important strength of promoting and changing society and politics , economy and culture, have even already changed the whole world operation way. Grade defends and regards as a special component in the Chinese TV in the province, It survives and develops since the living environment of spying on the whole Chinese TV and a window of the development prospect. And it have an important impetuses to the development of the whole Chinese media industry. On that China rise years, industry and educational circles of us go on arduous exploration make the generous achievement already in satellite TV. I hope to comb these beneficial exploration here, and on this basis, put forward some beneficial analysis and suggestion.The article is made up of five major parts mainly.First of all, I introduce the simple one to production background and current situation of the Chinese TV , will place on the production of provincial Satellite TV and current situation especially in this part. Meanwhile , introduce the basis , research purpose and research approach of the selected title. Then enter the subjectpart. Subject part divide into two heavy piece , that is to say analysis on living environment of grade Satellite TV of province and to provincial Satellite TV discussion of development strategy.In chapter one, divide three parts altogether.First part The policy environment in provincial Satellite TV in terms of nature and system of the broadcast and television of our country is analysed , take theory as the core, point out pros and cons and usable policy space.Second part The ones that probe into the province grade and defend in apparent market-based process and lose in terms of marketization, regarding concrete instance as the main content, the ones that complemented are with the theory.The third part Probe into the province grade and defend advantage in apparent whole TV trade and inferior position in terms of technology and management, including concrete to introduce management style , TV of organization, personnel system, and whom reform appear already solve the problem that and is waiting to solve.Chapter two Is it arrive whole era of arrival of people's culture under the background to set TV industry free, it is under the influence of this cultural ideological trend to analyse, the change from content , form to operation way that the TV of our country happens, probe into positive factor and negative factor among them .Chapter three divide two parts altogether , take case as the core , use and sum up and demonstrate two kinds of main methods .First part ,With Zhejiang Satellite TV, Guangdong Satellite TV with defend case analysis of regarding as by Hunan, is it is it specialize comprehensive channel and lose to walk to probe into.Second part ,Is it is it is it discuss with Hainan channel specialization can become developing direction , Chinese of Satellite TV mainly to regard as to defend to travel, and the question existing among them .Chapter fore ,Reform into main fact with news , Jiangsu of Satellite TV mainly , discuss " public news " can become provincial between Satellite TV and other TV magic weapon that media contend of rank. Whether can become the new direction of the reform of news in other words. And manage since the advertisement and start with , analyse the current situation of uniting and financing of Satellite TV and development space.The fifth part ,Do a brief summary and direction of pointing out some possibilities to existing exploration.
Keywords/Search Tags:Provincial Satellite TV, Existence, Development
PDF Full Text Request
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