Analysis On Books Distributing Efficiently

Since 1980s, according to the books distributing system's reform, Chinese books distributing trade developed very quickly. It opened up a new vista. It has rational structure, unblocked distributing roads. The advantages are mutual complementary, and the development is coordinated. All these show that Chinese books distributing trade is steady, healthy and brisk. Meanwhile, at present, Chinese books market still has such phenomenon that some people neglect the social beneficial results, they go after the economic results one-sidely. The prospect of books distributing is not bright, because the books stock is large, there are "wars of price", there are many "illegal" and "pornographic" plagiarized books. The monopoly market, separation market, ineffective control of the government effect the reputation of books market. According to the global integrate and information economy, particularly since China joint WTO, Chinese books distributing trade will merge into the world economic tide, the competition will be fiercer. If the Chinese books distributing trade wants to gain the initiative in the competition, and wants to realize books distributing efficiently, it should speed up to transform its traditional industry to modern industry, and it should make a breakthrough on blazing new trails in system, structure, management and marketing. The main means is to improve the employees' quality and their service consciousness, and to explore the rural market. On base of these, we can formulate a rule on marketing management and the non-governmental organizations. And we should analyze and study the situation of Chinese books distributing, find out the reform's direction of the Chinese books circulation and find out the measures to cope with the foreign partners. So we can realize a connotation style on books distributing.