Research On Credit Management Of Enterprises In Book Industry

With the continuing development of the market economy, and the promotion of the China's entry into WTO, the market of book industry becomes open, and the competition becomes more drastic. The enterprises in book industry begin to trade in credit on a large scale, in order to enlarge the market share and shrink the stock. Therefore, the enterprises in book industry put the effective credit management on their agenda.This thesis is systematically analyzed and dissertated the problems of the credit management of the enterprises in book industry. It includes four parts.Part 1 covers the connotation of the credit management of the enterprises in book industry. It indicates the necessity of the constructions and the functions of credit management in book industry.Part 2 analyses the risks and controls of credit management in book industry. This chapter describes the settlement, the credit risks and controls of customers, and that of the accounts receivables of publishing house.Part 3 discuss the problems which exist in the credit management exist in enterprises in book industry of China, and the reasons why there are so many problems of that. And the theory of information economy i.e. game theory and information asymmetry is introduced.Part 4 analyses the situations of the book market and the enterprises in book industry so as to advises to construct the system of credit management of the enterprises in book industry...