Study On The Website Building Of Broadcasting & TV Groups In Our Country

Through two-year amassment and development, the system reformation of broadcasting & TV groups in our country has started the transit from the early administrative combination to the genuine interior cooperation. In this phase, website building has shown both her unique status in broadcasting & TV groups and her particular contribution to them. However, generally speaking, most broadcasting & TV groups are short on experience of building their own websites because of lacking in time to prepare for the system reformation and also their short history of development in our country. Even if few broadcasting & TV groups have realized the important role the network plays and built their own websites or web pages, comparatively, these websites and web pages are roughly produced. Therefore, it can be said that the website building of broadcasting & TV groups in our country is immature as a whole. According to the current condition of broadcasting & TV groups' website building and the present development of network, we can explore two models of building websites which are appropriate for the development of broadcasting & TV groups. One of the two models is "supermarket" model, which requires building an entire commercial gateway; the other is "monopolistic store" model, which requires building a professional vertical website. On the basis of the theory, the website of broadcasting & TV groups should also maximize the advantage of their own resources and use for reference the successful building experience of some excellent websites so as to genuinely demonstrate her complementary effect to broadcasting & TV groups and finally assisted in materializing the purpose of making broadcasting & TV groups bigger and stronger.