A New Study On Publishing Planning Of Literature-Bestsellers

With the highlighten status of cultural property in the publish industry of our country, the "literature-bestseller" phenomena have become one of the popular hot-topics in the publish area .Against this background, this thesis makes a brief study in terms of theory on the literature- bestseller's-planning from the angles of view of literature criticism, propagation, economics and publishing.The thesis is divided into six parts. In the introduction part, it cites a lot ofliterature-bestseller phenomena in the new century of our country, states this study'strain of thought and its significance. In the first part, the thesis analyzes the conceptof "literature-bestseller", divides the development of our country's"literature-bestseller" into five stages, and thinks our country's literature-bestseller'sphenomena is the result of the market economy . In the second part, this thesismakes a definition of the " planning- of- literature- bestseller", describing its maintraits . In the third part , it analyzes the concept of literature-bestseller'sitem-planning, mainly talking on "how to find literature-bestseller's subjects" and"how to discover the authors of literature- bestseller". The forth part talks on theliterature-bestseller's text-planning and the binding- and- layout- planning's newtrends of the new century.The fifth part talks on the literature-bestseller'sadvertisements , net-sale and the agent of literature-bestseller in details.In the end, the thesis makes a brief conclusion that literature- bestseller's plannings have three states. For a literature- bestseller's planner, only by giving consideration to both social benefits and economic benefits, can he succeed at last.