A Study Of Specialization Of TV Channel In China

After TV media is industrial and collectivized. The TV station has been developing towards professional channels. The conditions of each channel broadcasts at once, the division of function to each channel and localization gradually come into being. The competition on TV channel is to contest audiences. The audiences constantly become different in their tastes, so it is necessary for each channel to professionally broadcast according to the different demands of the peculiar audiences. This thesis, which includes three sections, mostly studies the specialization of TV channel.I. The origin of specialization of TV channel in ChinaThere are many reasons for the specialization of TV channel, that primarily embody in the following several aspects: after the industrialion and collectivization of TV media, the competition is aggravated constantly; the differentiation of audiences prompts the specialization of TV channel; the development of technique of satellite TV and cable TV make the specialization possible, specialization of the channel is the result of excellent allocation to resources in TV station.II. The issue TV channel in China confrontsAlthough the TV channel in China fulfills specialization at present, it also faces lots of problems. The main issues are as follows: the degree of specialization of audiences is not very high; the TV programmers are not too professional: the pattern of earning profits is too singular. If we want TV media to develop healthily and rapidly, the three problems mentioned above must be resolved completely.III. The approach to realize the specialization of TV channel in ChinaThe ways it brings into effect, in short, are as follows: TV channel should supply the peculiar and high-quality TV programmers according to the demands of audiences, make the audiences pick up the programmers voluntarily at their own expense andfatherly attract advertising merchant to invest on it. The high repay guarantees TV programmers to evolve towards the high level of specialty and form benign circle. Firstly, TV channel should be based on the demands of audiences to produce the popular professional channel. Secondly, it must initiate the peculiar channel to attract audiences by broadcasting the high-quality programmers. Thirdly, it must develop the fee-paying channel and perfect the pattern to make profit endlessly, that is to say, to obtain profits by fees from audiences and advertisements.