Research And Application On Account-opening System Based On Short Messaging Service (SMS)

Fierce competition in client resources, channel resources and the quality ofservice in domestic communication field drives phone calls from the client tool to thecustomer application platform. Especially，since2009—the first year of the3G era,the competition among the top three operating agencies became more fiercely. Undersuch circumstance of tough market competition, China Mobile cell phone must thinkand solve the problems, such as changing Mobile phone into a customer informationservice and customer information applications platform, in-depth services, to keepconsolidate competitive advantage and sustainable Development.The status of domestic and international SMS business is elaborated in the firstpart of this paper，and competitive advantage from three aspects, technique, cost andmarketing messages are analyzed. In comparison with the present use of three airdownload technology, SMS services on the household model based on B2Ce-commerce is imported. Videlicet the use of electronic channels (SMS, hotline andwebsite) to achieve synergy with the BOSS system: customers through SMS,telephone and Internet access manner choice of numbers, select products, fill outcustomer information and other business sectors, in the electronic channel marketingplatform, pre-generated electronic order, then reached the BOSS system-generatedelectronic order, combined with the artificial line to complete the operation andlogistics and distribution business on the account. Customers can send a specific codeto the10086card number identified needs, the system returned to15numbers forcustomer choice, customer return number of selected pre-coding, and then selectedaccording to the amount of deduction prompted, enter the mailing address and thefinal confirmation of the transaction. And then the paper describes the businessacceptance process with mobile phones as the carrier. SMS Business Office by theinterface layer, application layer, access layer, business layer, composed of four levels,to management and protection system for the protection and data security backup,built based on pro*c+oracle technology, boss system for the protection of thesystem architecture. Office of the underlying messaging platform for business pro*c+oracle using the technology, security and SMS Gateway, boss system interface safe,reliable, highly efficient and stable operation of the system. Management platformwith tuxedo+CBuilder, to maintain the seamless integration and customer service systems.In the end of the paper, the fact that the fission marketing model with cell phoneas the carrier will have a broad market prospect, is demonstrated. Market feedbackinformation indicates that SMS services on the household will be new informationservices marketing model with mobile phones as the carrier, and provides a newsolution for China Mobile to solve the problems, such as enhance the value of mobilenetworks, payment, logistics and distribution, etc.