Research On Marketing Mode Of Microblogging

An important feature of the information age is the emergence of new media, traditional media landscape and therefore subject to severe shocks and challenges, the emergence of microblogging traditional media landscape had a certain impact, but also the emergence of microblogging change many human habits and work habits, the company’s marketing tools and marketing push into a new historical period. In recent years, companies have been using microblogging and other new media to carry out a successful network marketing microblogging marketing tool has gradually been valued domestic and foreign enterprises, corporate marketing and public relations has become a very new and very effective communication way. In recent years, with the inherent advantages of rapid development and the microblogging microblogging marketing possessed of the means microblogging marketing businesses will be more utilized, microblogging marketing tools and methods will continue to expand and rich, and gradually developed into a more mature marketing tool.Firstly, the development and characteristics were studied microblogging, microblogging in China’s development has experienced slow growth spurt to the stage of development and then to the current stable development, microblogging in China just a few years it has grown, and this with many features microblogging itself has a close relationship. Information on Weibo by summing we find (1) with grassroots microblogging characteristics (2) refining the content Weibo, showing fragmentation characteristics (3) microblogging rich in content, the content of an open and transparent (4) presents the rapid spread of geometric fission ways.This article microblogging marketing concepts and models are summarized and explained, microblogging marketing is branding the organization or individual aid microblogging this high transmission efficiency of media platforms, ideas publicity, advertising, customer management, crisis public relations, etc. marketing activities are posted on the microblogging information through planning and creative in order to achieve transfer product information, inducing user consumption, improve the visibility of communication behavior, is the gradual rise in2010based on the new media network marketing web2.0way. By analyzing these use microblogging for marketing classic case, we find that microblogging marketing model can be divided into interactive marketing mode, O2O marketing model, marketing model endorsements, emotional marketing model and integrated marketing model five.Microblogging marketing advantages are obvious:First,for the enterprise microblogging provides inexpensive, efficient advertising platform; Secondly, micro-enterprises to develop Boley in crisis public relations, eliminating the effects of some of the negative information; Third, microblogging help businesses carry word of mouth marketing and viral marketing, spread by forwarding product information diffusion; Finally, microblogging help enterprises carry out market research, to achieve Weibo users sift through tags and search functions, is conducive to business marketing, precision marketing and taken to carry out the public.Microblogging marketing also has double-sided nature of the characteristics, advantages and disadvantages are also obvious, while its more prominent:First, microblogging marketing regulation is lagging behind, there are some loopholes, loopholes in the relevant laws, regulations, supervision microblogging enterprise, laissez-faire; secondly, flexible application microblogging marketing is limited to a small number of businesses, some companies not pay enough attention, limited relevant talent pool; Finally, a single means of microblogging marketing, lack of innovation, a variety of marketing tools can not be integrated, advertising nature is too strong, it is difficult to arouse interest in others.Finally microblogging problems, this paper provides the appropriate solution:First, from the government, microblogging operators, microblogging users three aspects first by the government, corporate self-regulation, supervision and users work together to strengthen the supervision of the microblogging platform intensity; Second, enterprises should accelerate the training of professionals and reserves, universities should also focus on training microblogging marketing personnel; Finally, companies should focus on a variety of marketing tools combined with complementary advantages. Enterprises should respect the spending habits of consumers, focusing on the integration of traditional marketing methods and marketing strategies microblogging, microblogging to flexible use of various marketing strategies, combining a variety of means to enhance microblogging fun.