| The traditional mass communication , including news communication,is based on information transmitted one-way , in which the interaction mechanism is minute . But internet media breaks up this principle by making the mass communication changed strongly, with its distinct interaction characteristic . This characteristic also make the news communication approached to people's natural communication mode.In this article, the auther starting with the origin and the social function of interact communication of human being , analyzes one kind of interact communication mode . the emphases of the essay is the academic explore to the interact communication principle of news , observed from the point of view of the essence and effective transfer of news. Based on this study, the essay summarizes and analyzes some of the main interactive way in the internet news website. Finally , the auther forecasts the future of internet news media and traditional news media by the interactive mode.The main conclusions are that the interactive communication is the basic wayof human being ,which means the right of the sending and receiving is equally ;the news is more fit for communication by the way of interact than unilateraltransmiting , and the internet media which with interact mode will haverevolutionary influence on the future society.
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