Comparative Research Between Chinese And American Finance & Business Magazine

America holds the most developed magazine industry in the world. Forbes, Fortune and Business Week take cosmopolitan reputation. Chinese magazine market is the most fast-developing one. When China entered WTO, American finance & business magazines began to develop the Chinese market, and Chinese magazines got the opportunities to enter the international market. Nowadays, the comparative research between Chinese and American finance & business magazine is becoming more and more important.This project aims: describing the actuality of Chinese Finance & Business Magazine industry, to provide warranties for marking out management mode and making decision; analyzing the growing experiences of three famous magazine, to provide the successful examples; studying the problems and opportunities of Chinese present market, to provide advices on magazines ' development to our government.This project content: defining the broaden sense and narrow sense "finance & business magazine" ; comparing the histories of the Chinese and America finance & business magazine from an economic-developing view; comparing the social control and industrial aegis between China and USA; studying the competing actualities in finance & business magazine industries; doingdemonstration research on Caijing, Forbes, Business Week/Chinese. This project gets the following outcomes:1. Chinese finance & business magazine industry has six opportunities: the expending demands on finance & business news, the entering of the foreign capitals and foreign magazines, the dense interest from out-industry capitals, the empties on subsection markets, lacking famous magazine combines, supporting from the government to many excellent magazines. However, Chinese finance & business magazine industry still has six problems: restriction both from polices and business, the magazine issue problem, the consumption central izing on big cities, the confusion on magazine advertising distribution, lacking evaluating tools on advertising, the weak editing capacities.2. The experiences from America finance & business magazine: loose developing environment, powerful brand influence, consumer guide, multimedia use, manpower resource, and core competition capability.3. Chinese future finance & business magazine market must do more on the following things: exploiting the reader market, fostering the advertising market, consummating the capital market, exciting the content market, and accelerating the process of building magazine combines.The innovations of this project: defining the broaden sense and narrow sense "Finance & business magazine" ; describing the finance & business magazine histories from an economic-developing view; summarizing the commonness and individuality of successful finance & business magazines; bringing forward the four markets which Chinese finance & business magazine industry must develop: the reader market, the advertising market, the capital market, and the content market.