| The digital time,represented by the Internet,has come.We must understand its deep effect on the periodicals.In 1995,Negraponte,the professor of American Massachusettes Institute of Technology and the starter of the Media Lab,said in :" Computer was not just connected with computer any more.It will decide on our life." From then on,digital wave surged ahead,and digital technology is changing our life. Online Publications is the necessary result that digital technology developed to a certain period.Though it is in primary stage, Online Publications shows strong viability. Online Publicationshas been the new direction of publications,and will effect deeply on creating and spreading Human spirit's civilization. What's Online Publications?Based on the theory of Publications and Digital Technology,this paper applies the method of documents and materials,investigating method,logical method and systemic method to investigate,analyze and study systematically the Online Publications.Then clarify the concept of Online Publications,point out it's character and means. Why does Online Publications develop quickly?Based on Mcluhan's "Rear-view mirror"theory and Paul Levinson's "Humanizing Trend" theory,through applying analysis method and systemic method,the source of Online Publications' charm was pointed,which is the sufficient reflection of "humanizing": (1) Online Publications comes to human's temperature more.(2) Online Publications contents human's higher desire.(3) Online Publications makes publishing action approach human's thought more and more. At last,how will Online Publications develop?Countering the problems that Online Publications encountered,dealing with the realistic condition ,the solutions are given in this paper.Besides,this article elaborates three directions of Online Publications' "humanizing trend" development: (1)suitable temperature:E-book.(2)individualizing service: POD.(3)more adaption:connection with traditional publications.
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