What Is The Life Essentially Like?

One of the most important characteristic nowadays we can say that is the information has to much,the mass communication is abounding with us anytime and anyway. Newspapers,broadcasting,TV and books,so many mass media have filtered in even the corner of the society. From individual's basic necessities of life,study,work and entertainment to the government,the politics,the economy and culture,each one has an osculation connect to the mass communication. Although the environment of the communication" is constantly changing,Mass Communication Effect has always been a hot issue in theories of communication. From the initially Strong Effect to The Selective and Limited Influences Theories,and then go back to the Strong Effect,they have proof them from many side,such as communication substance and object. Nowadays the information has been made too much,that we have to have a new theory to explain the communication effect. We think that:The communication around us all the time,everyone when he is born,he has been the environment made up by the mass media,whatever the way or the content or any other factor of communication,the mass communication itself has strong effect accompany a person's grow up. This strong effect is just reflected by the mass media which is all around of us.In the city life people just living in the closed house,watching the world only from the media as its window. This text has discussed the viewpoint from multimode,such as media,receiver and the environment. Taking the theories of the M.Mcluhan's "The media is message" and the Critical School's critical theory as basic,equally the semeiology,we have demonstrated the strong effect of supreme media,which emphasize that what people have seeing,have hearing and feeling is just a world watching from the window. And that about the network media which is behold well by a lot of people,actually as the same,sometimes so much more as the traditional media. When people have been used to regard the media as their eyes,the media is just the definition men who help them go ahead the experience,is just the platform or truck carrying the information."skilful writer don't have to go outdoor but knows everything happening in the world." People seems to be satisfied with what they are now. They are usually very confident specially those who are well-educated. They think they know what is true and choose according to their real needs. When reading newspapers .watching TV and listening to the radio,they insist they cannot be cheated and believe they trust only in truth but not lie. This kind of view is too conceit. Until the rise of the internet - media,as many people think,the interactivity and equality of internet make any adoration meaningless. Everybody owns the right to speak. Being both the message sender and receiver,they are free in exposure,exculpation,explanation and communication. The quick development of the technology of communication makes us the true master of media. This essay have also talked about the well-thought internet-media,thinking the net-media is actually nothing,but the same with the old ones,with its strong-effect even more powerful. The depend on the internet makes some people addict to it. An investigation made by Standford University in March,2000 found that there are 2million internet citizen are suffering from the forced addiction. This illness mainly caused by too much addiction to the internet and lose the interest in real life. Inter-people communication play an important role in the process of human's socialization,but the inter-people communication in the internet seems play an opposite role to some extent. Internet communication is changing and creating the new generation in their way of living,their thinking pattern and their attitude toward life.