A Study On Influencing Factors Of Risk Communication Effect Of Mainstream Media In Mass Incidents

Accompanied by the risk of progress,the "risk society" described by ulrich beck has become synonymous with modern society,and the network society,as a derivative of social progress,has become one of the risk sources of modern society.In a risk society,human beings are highly dependent on the mass media to expose social risks,while the mainstream media,because of its authority and influence,plays a vital role in risk communication and is given an important responsibility in managing the uncertainty of risks.The political identity risk,media trust risk,social stability risk and ethical risk caused by network group events seriously affect the long-term stability of the society.Exploring the risk communication of mainstream media to network group events can effectively improve the public opinion guidance ability and risk communication ability of mainstream media to network group events,and maintain the continuous and stable operation of network society.According to the above research purposes,qualitative comparative analysis is adopted,and based on risk communication and related theories,conditional variables are extracted from two dimensions of "event-communication" analysis framework,namely event attribute and communication attribute.Among them,"event attribute" includes event type,the direction of event subject,the correlation between event and public interest,and "communication attribute" includes risk communication media,risk communication subject,risk framework,media risk perception and secondary influence.There are eight conditional variables,and the result variable is selected as "communication effect".This thesis makes a qualitative comparative analysis of 30 online mass incidents reported by mainstream media by fuzzy sets,and explores the key influencing factors and the path combination of conditional variables that affect the risk communication effect of mainstream media.It is found that "risk communication medium","risk communication subject" and "risk framework" are the key factors that affect the effect of risk communication.In contrast,"event type","public interest correlation degree" and "media risk perception" are relatively weak;The path combination of "event type * public interest correlation* risk communication media * risk communication subject * media risk perception * risk structure * secondary influence" is more conducive to the presentation of risk communication effect of mainstream media;Compared with "event attribute","communication attribute" plays a more critical role in the effect of risk communication.Based on the analysis of research cases and conclusions,it is found that there are some problems in the risk communication of network group events in mainstream media,such as weak risk warning ability,the design of media risk structure to be improved,the social participation communication mechanism to be improved,and the trust mechanism of risk communication to be improved.Corresponding countermeasures are put forward on how to improve the risk warning ability,optimize the media risk structure,improve the social participation mechanism,and establish the trust mechanism of risk communication.