A Study Of The Agenda Setting Theory

The Agenda setting is a classic theory of the communication, many scholars and media introduced the theory in the middle of the year of 1990.but, many introduces are unrelated, unsystematic and unscietical. Therefore, we have to do more analysis and research about the Agenda setting. This article introduces, arranges, analyzes, and explains the Agenda setting, especially understand of disputes of the Agenda setting. This article, about thirty thousands of words, consists of five part. Part one. This part introduces the historical evolution of the Agenda setting. And this part sets forth the ideological origin, the change of idea that is about the study of the communication effect, the original formation of the Agenda setting theory. Part two. This section introduces the development of the Agenda setting theory. And this section states four phase of the Agenda setting theory, introduces the in-depth content of the Agenda setting, demonstrates the production of the Agenda setting theory.Part three. This part states the value of the Agenda setting. It prescribes the core and characters of the Agenda setting. First, this part states the effects from the media agenda to public agenda. Then, it analyses the characters of the Agenda setting, from the level of the communication effects, the timely character of the public contacting the media and the gate keeping of the media.Part four. This part states the sense of the Agenda setting. First, it describes the theoretical meaning of the Agenda setting from the ways of the media, the control of media and effects of responsibility. Then, it describes the realistical meaning of the Agenda setting, relating to the Chinese communication study and the reality of the communication. Part five. This part demonstrates the disputes and amendments of the Agenda setting from the communicational levels, media, effects and agenda. This part clarifies the conflict of the Agenda setting. Therefore, it states out the suggestions and ways.