The Great Challenge And The Counterments That The News Websits Backed By Our Government

In recent one or two years the Internet industry falls into a universal depression, while the news websites, especially news websites backed by our government achieve great success and attract profound attention. Those news websites with official background boast comparatively ample capital and inborn traditional media resources. In their rapid development, they also come across unprecedented great challenge that comes from four aspects: intense competition, mechanical disadvantage, insufficiency in capability, and the disadvantage related with the traditional media advantage.With clear thinking, this paper brings forward three countermeasures for the survival and development of news website with official background: 1) fully develop its individuality in content management, create original news-work in the basis of sound conformity of traditional media resource and taking advantage of traditional journalist resource. At the same time, create new news forms, improve the credibility of Internet news and clearly express the outlook on value of CPC; 2) be bold in making mechanical innovations. The traditional communication form, operation philosophy and managing mode runs counter to the characteristics of Internet and restricts the creativity of official news websites. The mechanical innovation needs to develop flexible corporate mechanism, scientific managing mode and systematic driving force just like those business website companies. 3) work hard to find a feasible and sustainable profiting mode. These news websites backed by our government boast advantageous resources, such as mature professional support from traditional media and preferential policy support from government. Based on these two kinds of advantages and with unique cutting edge, this paper puts out 5 feasible and sustainable profiting modes for official news website.