Research On Communication Modality Of Digital Broadcasting Auxiliary-picture In Television News

As a branch of modality of television news, digital broadcasting auxiliary-picture makes a important role in the communication. Focusing on the throughout area of the modality-researching of TV news, according to the long-term concern of several news program of mainland and Hong-Kong, this thesis parse the status and the experience and its theory foundation.This thesis consists of seven segments. The first, the preamble; The second, the definition and the category of the broadcasting auxiliary-picture and a complete description on experiment and development of the auxiliary-picture .The third, the theoretical foundation of the digital auxiliary-picture in TV news. From three aspects including time theory, looking and listening double-way theory, detail theory, this part carry on a realistic demonstration about digital broadcasting auxiliary-picture. In the forth part, there is a fine research of the auxiliary-picture on its character which was compressed into three points: the "good-conductor" in the TV news language sign; the simple and easy-accepting model of broadcasting; high-generalization in expressing. The fifth segment is mainly about the function in news broadcasting of the auxiliary-picture. This part is involve in four aspects below: the realization of screen aesthetic sense, the embodying of the central value of news, the receiver-central communication thinking, the shaping of brand image of news program. In the sixth part, from the angle of communicator, 1 analyze the broadcasting sense of the communicator from the using of the digital broadcasting auxiliary-picture. At last, some suggestions and outlook was made to push the digital broadcasting auxiliary-picture be used wide.