| With the development of Chinese market economy system, the competition of Media become hotter and hotter. There is the same condition in the magazine fiddle. All magazine have to face the violent competition. What kind of magazine can be "xist and develop in the market economy system? Each magazine has to think hard it and find a way to improve its ability of competition.It is important for all women magazine, which aimed at reporting on all kinds of information, needed in the market and affairs around women to think about how get more living space and progress.The outstanding specialty of market economy is free competition. Under market economy system, all economy subjects have to plunge into competition by using all kinds of ways in order to existing and developing. After a large number of Literature Magazine and Youth Magazine were established, recently, a large number of Women Magazines were established, These Women Magazines have to face to the competitive magazine market, And they all feel so much difficult in how to set market target for Women Magazine.What kind of magazine belongs to Women Magazines? If the disseminator want to publish the magazine to women, and the contents all about women such as family, feeling, friendship, love, child, food, cloth, making up, house. As to readers, most readers are women. Women Magazine cares about women more then the other magazine, she can comfort the heart of women, and she is a very close friend to women. Women will be happier and more relaxed through Women Magazine.Because of that, Women Magazine satisfied the women's demand, that is to say, Women Magazine satisfied the market demand, because sometimes, women's demand is market demand .So Women Magazine has develop very rapidly recently. Until the end of 1999,there are more than 100 Women Magazine in China. The total monthly circulation of Women Magazine is over 15000000. As to the circulation,She is the first one among the magazine filed. And also, Chinese Women Magazine has gone to world. The circulation of one of Women Magazine is the firth on the world. Form now on, Women Magazine has been plays an important role in the magazine filed. Women Magazine focuses women and social's attention upon it as a kind of culture phenomenon.How to set market target correctly for Women Magazine is very important for hers existing and developing. If Women Magazine can set market target correctly and suitable, she can exist in the violent competition.Then, what's the meaning of setting market target for Women Magazine? What kind of rulers should be observed for Women Magazine during setting market target? How to set market target for Women Magazine? How to improve benefit of Women Magazine? As to these questions, I try to stand the market economy angles, treat Women Magazine as special merchandise, grasp the exceptions of Women Magazine, and give elementary answer.Based on lots of related materials, the thesis is to discuss setting market target of Women Magazine with theories and methods of news, dissemination, economics, management, editorial and other related subjects. It show the necessary of setting market target for Women Magazine, and illustrate the meaning of setting market target for Women Magazine from readers and disseminator angles. Meanwhile, this thesis also probe into the disseminate rulers which should be observed for Women Magazine. Some rules are provided, such as enrich its content and form, search for ignored field, do like that "if the other magazine do not have, I should have one; if the other magazine have one, I should have the better one or more" etc. As to how to set market target, some instructive suggestion are provide too, from readers, disseminate and the contents and forms angles. Finally, this thesis also discusses how to make better use of target setting to enhance message sending and how to improve the economic and social benefit. Also provide some suggestion and rulers.Since the competition is hard, many Women Magazine have done something only for interests of rea...
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