The Research On Multimedia Publication

Multimedia publication is another new media following electronic publication. It symbolizes the application of modern information technology in the publishing industry, and starts a whole-scale reform in the industry. It not only provides a good opportunity but also poses a fierce challenge to traditional publication. With the development of multimedia and other information technologies, multimedia publication, which integrates film, video and audio, shows bright perspectives and promising market potential. Therefore, the author conducts systematic research on multimedia publications, including classification, character, the methods of designing, publishing and marketing, intellectual property, present state and promotion, etc.Beginning with the history of multimedia publication, the author makes inquiry into its origin and characters in Chapter One, especially the differences between multimedia publication and traditional publication. In Chapter Two, multimedia publication is categorized into several groups according to its content and forms. In addition, the author analyses characteristics of each category respectively. In Chapter Three, the author expounds the standard of the designing of multimedia publication, and describes its design process in detail, such as selection of subjects, script designing, design of every media material, the overall integration, theproduction and format transformation of different media messages like scripts, graphics, animation, video. The author also compares several common multimedia integration tools, and analyses their advantages and disadvantages respectively. In Chapter Four, the author discusses the importance of marketing of multimedia publication, introducing us a few commonly used promotion skills. Then a few important publishing forms are described for us, including oflprint version (CD-ROM), on-line version and Internet version. What's more, the author analyses then- superiority and application fields. In Chapter Five, the author discusses the importance of the intellectual property of multimedia publication and how to protect its property. In Chapter Six, the author analyses condition and problems of the multimedia publication and present us a series of strategies for the development of multimedia publication, and predicts its prospects. Finally, she summarizes all the major points of the thesis, and points out the direction of research on the multimedia publication.