| For newspaper, information is delivered through pages. For television news, however, information is transmitted by time. In the extant documents concerning media, much coverage was given to newspaper pages but far less to the time in television news. Although the reason behind such phenomenon is multi-scoped, the indifference of media people towards time is one factor that cannot be overlooked. Time affects efficiency, structure and finally the transmission effect of television news. In this study, the author offers detailed analysis to the time in television news from various angles of such as lens, characters, arrangements, audience psychology, costs and the exploration of time. Based on the analysis above, the conclusion is drawn: failure to satisfy the audience means a total failure no matter how much time is spent before a program is showed on screen.
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