East West To See,

The importance of television news in the program system of a TV station has become a common sense in mass media. While how to change the consciousness to practice has been a question for discussion in both the eastern and western mass media.Practice is always connected with cognizance. The gradual growth of television news in China maps the return and extension for journalistic cognizance. With the emphasis on the instant of news, with the transition from disseminator-leading to audience-leading, with the raising of the flag of people' s livelihood, the television news in China has now become main public information channel in word and deed.However, real growth is rooted from contrast, therefore, a frame of reference is needed. American broadcasting industry is the most mature one in the world. Also it is the most remote one in time. The past, now, and future of it is a focus regarded by mass media, because it will foreshow the basic tend of broadcasting industry. American television news thereupon comes into the visual field of the eaaay.The essay chooses the television news in China and American as sight object, deploying microcosmic analysis between them with the exertion of contrast study method. The essay has the cognizance and time latitude of television news in mind, aiming at opening out the tend of modern television news by the visual shift between the eastern and the western. Finally, the essay returns to our country, thinking over the road forward for China' s television news and calling for resurvey in the aspects of living broadcast and audience aim.