Use And Satisfaction Research Of Women Fashion Magzine In Prospect Of Comsumption Society Theory

At this moment, the Chinese city community has already became a consumerist, and the mass media is doubtlessly become the path that loading "the sign" most. The city female's consumption ability gradually promotes, at the same time, female fashion magazines, a kind of ass media that positioning on white collar women, is developing the function thoroughly. This research stands on the basis of research about usage and satisfaction of female fashion magazines, take consumerist theories as analyzing tool, describe the usage condition, motive, unsubtle and subtle satisfaction from reading magazines, combine Bao Delhi's consumerist theories, analyze impact factors of usage and satisfaction from macroscopic reality, medium environment, individual factor, and ego cognition. The full text is divided into five parts.The first part combs thread of research, design research method scientifically on the basis of integration of related results.The second part inquiries into general condition about female fashion magazine and its readers. The main content includes developing history, main characters, social functions of magazines and fundamental situation, ego cognition, mass media contact and content prefer of readers.The third part carries on analysis to the usage of female fashion magazine, the main contents includes use choice, motivation and impact factors, public essence characteristics that the use usage of magazines is symbol consumption in the direction of Bao Delhi's consumerist theories. Explain impact that environment both true and communication because of male predominant and consumption society effects on modern female. Make them form cognition that intertexture tradition and modern. So city white-collar female hope to be independent and powerful, at the same time, they accept male expectation.The Fourth part analyzes satisfaction of female white-collar from magazines. Satisfactions are invisible and visible. Invisible satisfactions includes effection by magzines advertisements,whole cognition of femalie images on magzines and cognition of magzines. Then analysis impact factor of different type satisfaction from macroscopic reality, medium environment, individual factor, and ego cognition.The fifth part is comprehention of research, and,figuer out problems in the course of research.