| From the visual angel of Communication, university ideological and political education is a particular communication activity, that is,the socialist core value system for the main contents of the information communication activity. This passage analysis the status quo of university ideological and political education, the impacts on the practical effect of university ideological and political education from public communication as the breakthrough point, and consult the "gatekeeper" theory, "Spiral of Silence" theory and "opinion leaders" theory of Communication, systematic analysis the education factors, including spreaders (Education), the audience (educated), dissemination of content, communication skills, the media and feedback on the university ideological and political education in the dissemination of the effectiveness of the impact and constraints. Facing the increasingly changes of subjective and objective conditions, for the sake of achieving best practical effect in the activity, how to innovate the traditional conceptions and measures of university ideological and political education have been appearing particular exigency. From communication perspectives,this passage emphatically analyses the optimizing propagator quality, researching audience attributes, renewing the dissemination of the contents, mastering communication skills, improving the dissemination of art, building a smooth flow of feedback mechanisms, integration of various media in detail. It strive for adopting a rational and scientific education communication means and measures to achieve the aim of optimizing university ideological and political education practical effect.
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