The Analysis Of Tutor's Function In Guiding The Public Opinion In College Students' Association

With the steady and speedy development of the economy and the daily enhancement of our country's comprehensive power, college ideological and political education is gaining increasing attention of our Party and government. Suggestions on Further Strengthen and Improve College Students' Ideological and Political Education was issued by the State Council in 2004, a programmatic document which requires the improvement and strengthening of college students' ideological and political education based on human-orientation, aiming at turning out qualified constructors and successors of socialism that all-round developed in morality, intelligence and physics. Nowadays, College students' ideological and political education is under the favorable condition of strong economic base and state policy support. It not only contains novel elements such as quality education, phychological health education, occupation view education,ect.but also adopts a variety of educational forms. Besides political theory course and other courses, there are also other forms like social practice, campus culture, internet base, Communist Party and Youth League organization. These fields also become effective ways of college ideological and political education.College association is also regarded as one of the effective ways of strengthening college ideological and political education. This paper explores tutor's function in guiding the public opinion of college students' association and improve its ideological and political education situation by making use of communication skills according to the characteristics of his role. In that way the political and ideological education in the whole college will be enhanced.The body consists of three parts.Part one. The concept of public opinion guidance and its relationship with college ideological and political education.Public opinion guidance is an important social function in mass communication. As a behavior of social control, it can influence social public opinion, guide social mass intention, control people's mind and behavior, make them act according to the intention of power department or social manager. If discussed under the context of communication studies, college ideological and political education is a typical communication activity, and the public opinion in college directly relate to its effect. The public opinion circle in college associaiton is the miniature of the public opinion environment in the whole college. In that sense, strengthening the guidance of the public opinion in college students' associaiton is very necessary to the improvement of of college public opinion environment and the effect of college ideological and political education.Part two. The existing condition of college association and tutor, and their characteristics under the communication studies context.As a mass organization of college students, college association is an informal group within compus under the communication context. It has the characteristics of self formation, self management and self-service, which make it an important field of ideological and political education. Its combinition with the ideological and political education practice of the formal organization like Party branch and class will be an effective way to enhance college ideological and political education under new circumstances.Standing at the forward position in practising college ideological and political education, tutor plays the important role in carrying out, checking communication activity. He is also the view leader in the communication context. In the discussion of strengthening college association ideological and political education, turtor's effective guidance of public opinion is the most direct and predictable channel.Part three. Tutor's method in guiding the public opinion in college association.In guiding the public opinion in college association by way of communication skills, tutor should firstly emphysize five principles: non-power influence, timely, integrigy, aim, interplay. Because for a long time tutor and association belong to two parallel workline, and college students have set prejudice on the traditional iedological and political education.Viewing the guidance on public opinion of college association as a activity of persuation, we can adopt communication skills such as one-side hint and two-side hint, resort to reason and resort to feeling, showing the conclusion and show view in material, resort to terror, ect. At the same time, the function of student view leader in association should also be emphasized and they should be well trained.At last, this paper briefly set forth the significance of strengthening tutor's guidance in improving political and ideological education environment in college association.