Ideological And Public Opinion Guidance In Colleges And Universities Under The Background Of New Media

The development of new media has brought tremendous influence on college students' study life and the way they think.The mainstream ideology has been disturbed by multi-culture and values.It is often difficult for the voice of positive propaganda to enter the scope of college students' acceptance.It is a great challenge for Colleges and Universities to figure out how to lead and guide ideological and political education under the rising of new media.Since the Eighteenth National Congress of the CPC,the CPC Central Committee has emphasized great importance to the ideological and political work of College students.President Xi Jinping has made a series of important expositions and instructions on strengthening the ideological construction of colleges and universities and how to guide and influence college students' Ideological and political work.His words provide a fundamental basis for guiding ideological and public opinion in the new era.Under the background of new media,the Party is playing a leader role in forming ideological and political education in Colleges and Universities.The higher education institutions should follow the instructions and guidance diligently,give full play to the leading role of socialist core values,help college students establish correct historical,ethnic,national and cultural outlooks,encourage college students to be kind,filial,patriotic,loyal to the motherland,loyal to the people,and cultivate their social responsibility.The basic goal is to train college students to know how to distinguish right from wrong and how to think independently.The correct ideology would help college students to adhere to the Party's leadership,adhere to the Party's mass line,adhere to the unity of Party nature and personality,discipline and freedom,adhere to active and positive leadership,and pay attention to distinguishing political principles,ideological awareness and academic viewpoints.Based on the outstanding problems existing in the guidance of ideological public opinion in Colleges and universities at present,such as inadequate ideological understanding,inadequate ideological public opinion guidance team,weak ability to create and maintain a good cyberspace,and inadequate flexibility in the way of ideological public opinion guidance,we should strengthen and improve the guidance of ideological public opinion in Colleges and Universities under the background of new media from the following aspects,namely,cohesion of ideological consensus,clear sense of responsibility,strengthen team building,improve collaboration,purify the network environment,stimulate carrier vitality;innovate guiding methods,complete content construction.