Research About Contemporary College Students’ Public Opinion And Sentiments Guidance Mechanism

"College students’ public opinion and sentiments" is a kind of objective existence,Thinking and Researching on it have been carried out by people.In recent years, the research about college students’ public opinion and sentiments are more concentrated and deeper.Today, information technology has developed.impact of college students thought and behavior can quickly spread to every corner of the campus and society. The events,such as college students rescued the drowning boy bravely, college students expressed rationally the protest for Diaoyu islands, had a positive response and won widespread praise in college.However, The events,such as Li Qiming hit other people, College students running sudden death,had caused great controversy in the school and society. These events have a profound impact on the group of college students thought,and also highlight the shortcomings of college education and management.How to do the work of contemporary college students’ Ideological and political education,How to guide students to think about some negative events dialectically and make a digestion or transformation for the negative impact of events.these are very important topics. Researching about college students’ public opinion and sentiments guidance mechanism focuses on the Scientific and effective of work of the college students’ public opinion and sentiments guidance.The purpose is to promote the development of college students’ ideological and political education. Firstly,the paper explains the basic concept, composition, characteristics and functions of the college students’ public opinion and sentiments guidance mechanism, and analysis of the necessity and feasibility about building the long-term effective mechanism of the college students’ public opinion and sentiments guidance mechanism.Then it discusses the basic principles and prerequisites of building the college students’ public opinion and sentiments guidance mechanism.Finally, it discusses the construction of the long-term college students’ public opinion and sentiments guidance mechanism from four aspects of factors,such as the human factors, institutional factors, methods and theoretical factors.