Research On Incentive Model Of Counselor Staff In Higher Education Institution

With China's higher education altering from "elite education" to "popular education", Counselor Staff in Higher Education Institution are experiencing a role transition. However, the relevant systems and measures are backward, and counselor's work input and gains are not coordinated, which hurts university counselor staffs work enthusiasm greatly. Counselor staff is becoming unstable and they work negatively. To explore ways to strengthen and improve university counselor staff and construct an effective incentive model ,which can comfort this team, and arouse its work enthusiasm, has become a new problem that the government and universities faced. In this paper, in view of the problems that exist in the current management of counselor staff, I attempt to build an effective incentive model with the "people-oriented" principle. The paper altogether divides into four parts:The first part, according to the five stages of the development of our country's university counselor staff system, I analyze how our government's and the higher education department's to prompt counselors' work enthusiasm under different time background.The second part, I summarize the achievement of the drive pattern, and analyze the problems existing in the pattern from four aspects: the content, the direction, the standard and the way.The third part, according to the problems we face, I analyze the causes for the failure in. The society doesn't value the job of university counselor; China's traditional culture neglects drive management; the superintendent lacks consciousness of the drive management; schools lack proper control system; self-professional sympathy of university counselor is poor.The fourth part, I come up with further ponder of the effective drive pattern. I attempt to build an effective incentive model with the "people-oriented" principle. This includes the incentive measures from government macroscopic policy, school internal system and counselor staffs' self-encouragement. At last, I propose some practical ways.