Research On "Kindergarten-Family Cooperation" Column In The Kindergarten's Website

The main methods used in the research are documentation method,content analysis and interview.Using these methods,the author makes a research on "kindergarten-family cooperation" column's setting,position,form,content,clicking, updating and effect.The results could be summarized as follows:when viewed the setting of "kindergarten-family cooperation" column as a whole,the rate of the setting is low. There are two models of "kindergarten-family cooperation" column,named as Information Communication Model and Information Distribution Model.The directors of kindergartens do not pay enough attention to the function of the column. Comparing the Information Communication Model of "kindergarten-family cooperation" column,they are inclined to,set the Information Distribution Model of "kindergarten-family cooperation" column.There is not enough stress on the function of transmitting and receiving of Internet Communication.They are inclined to put the link of the column on their website's homepage and make considerable use of the navigation function.Color co-ordination of this column lacks variety and effect of dynamic of this column is not obvious.They have different value orientation on choosing the column's position and form.The results from the present investigation also suggest that the content of the Information Distribution Model is related to the theme of kindergarten-family cooperation,but not link tightly.The content of the Information Distribution Model says nothing new and do not grant the parents' demands.In the Information Communication Model,the content distributed by teachers occurs some common features,possesses age characteristics,and keeps in step with the parents' demands. The Information Distribution Model has a lower clicking rate.Parents visit the Information Distribution Model regularly and periodically.The time of teachers and parents visiting the Information Communication Model indicates mismatch.The content updating and parents' demands have an impact on the column's clicking.The Information Distribution Model updates weekly,and the Information Communication Model updates instantaneously,but the persistence of updating is poor,the updating is not promptly.The column has some effect,but not obviously,the effect of the Information Communication Model is better than the Information Distribution Model. Most influential factors come from kindergartens and families.Finally,some advices about further development for "kindergarten-family cooperation" column are advanced.Constructing of a kindergarten Website should focuses on the central task of kindergarten-family cooperation;Constructing of "kindergarten-family cooperation" column should survey and analyze the needs of parents;Directors of kindergartens should enact and perfect the management, improvement and update rules and regulations;Teachers should be good moderators, and dig out parent opinion leaders;Parents should be good masters of the Information Communication Model of "kindergarten-family cooperation" column,not just visitors.