Enchantment·Promise·Taste

The awareness and acceptance of fashion is a very private way of life, but with the development of the changing times, comploex of the social cultural patterns and reproduction mechanism, fashion gradually expanding to become group behavior of social culture, in many complex social mechanism , and fashion have a tremendous impact on the people living in fashion.Faced with the complicated fashion and fashion culture, how do we identify or select ? Faced with the temptation and inspiring fashion, how could we maintain a balance with it ?In this paper,we tried to analyse fashion through the sociological and cultural phenomenon distinction, to reveal their deep-seated social and cultural connotation and operating mechanism at the same time, through the phenomenon in the fashion aesthetic principles and aesthetic tastes of the analysis, allows us to fashion a more comprehensive and objective Rational knowledge.As the current fashion keep abreast of daily life, to infiltrate into the political, economic, cultural, educational, literary and artistic fields, and with power operation and distribution of cultural capital is closely related to the current fashion for the complex situation, the paper adopted a cultural sociology and aesthetics Arts, culture, method of combining theory with the idea of perspective, starting with the following four aspects of a distinction between fashion and sought to reveal the operating mechanism which implied:First, space mechanism of fashion - fashion exist in different cities in space, because of differences in style of the community showing a variety of fashion sub-culture, and the consumer shopping, fashion is the highest concentration of exhibition space. Shopping changes, to some extent a history of the development of the fashion. Second, the transmission mechanism of fashion - fashion groups mainly depend on the effect of the mass media, fashion and the spread of material carriers, are mainly consumer goods. In the consumer goods and popular culture products to create a stylish atmosphere and sensual desire to meet in the course of public groups demonstrated complex psychological.Third, the social stratification mechanism of fashion - fashion culture covers the aesthetic tastes of the social culture and the allocation of resources, making fashion a breakdown of social class standards. As the diversity of fashion features, making fashion style to reveal the group's diversity and mobility.Fourth, the physical mechanism of fashion - the body is the foundation of all our activities. Similarly, the body is also fashion culture, fashion mechanism of the main field. In the current fashion, the power to control, social norms still filling the body, forcing people to passive obedience fashion, but the sexy, the pursuit of physical beauty, but people take the initiative to change their bodies to meet the call of fashion.After defining and distinguishing the operation mechanism of current fashion , we continue study the aesthetic significance and aesthetic taste.First, for the individual, fashion can create distance experience - fast-paced, high-pressure life to the social life in which people bring enormous oppression, suppression of individuality and emotional closure. Through fashion, through individual in the fashion experience from the protection of personality, into groups, and to bring about at the level of aesthetic pleasure and comfort.Second, for groups, fashion can help groups formed emotional Community, to achieve the consistency of aesthetic taste - good and fast from an individual psychological groups to convey the experience has always been a difficult one of the aesthetic argument, but in the fashion mechanism, By the appreciation of taste and fashion "survival mentality", to some extent in the form emotional Community, forming aesthetic sense of the "aesthetic common sense." in the fashion spreading and acceptingThird, the fashion aesthetic of everyday life - whether individuals or groups, must co-exist in everyday life exchanges. Through the "the aestheticization of everyday life" campaign, consumption fashion and social fashion access aesthetic significance and Aesthetic pleasure and satisfaction by abstract simulacrum and social interactionFinally, from the interpretation of socioal culture and aesthetic tastes of current fashion, we primarily make a summary on the operational mechanism, the value of significance of the current fashion ,in order to have a objective and clear view to the current fashion.