Seductive Fashion The Fashion Temptation Mechanism Of Consumer Society

key of fashion is desire; the essence of fashion temptation is generating symbolic and producing desire. From the origin of fashion, fashion is a desire to show, through performing establish idolatry, identity or spiritual identity. In the consumer society, fashion control the individual and collective behavior of consumers by directing people to more goods, provoking the desire of people to invest in the consumer objects, encoding symbolic temptation, making fashion becoming "a way of life", so that the temptation off physiology, causing the body’s inability to desire. In this paper, though discussing the mechanism of fashion temptations agents and fashion shows behavior, analysis fashion temptation formation mechanism and operation mechanism, how the fashion psychological mechanism set up the empathic style, make the temptation to go beyond the sex and pornography itself and becoming a "subjective" desire? How the desire of symbolic meaning becoming a "to be continued" desire? As the center of visual fashion temptation, how to cover up the reality of the missing, and lead to the loss of people’s aesthetic sense and eternal dissatisfaction? And how to break inter‐state power control and mythological rhetoric, making seducer no longer only to be lured coded transmitters, the desirer no longer just passive acceptance.